The Icelandic signature alcoholic beverage, Brennivín, translates literally into English as "burning wine". When eating the Icelandic "hákarl", putrified shark meat, Brennivín is often used to mask the meat's taste. Made from fermented potato pulp, flavoured with cumin caraway seeds or angelica, it is sometimes called "Black Death". Most of the new generation Icelanders do not drink it even though it is one of the cheapest liquors available in the national alcohol store, the only store that sells alcohol in Iceland. Instead, young people in Iceland have taken a liking to the new "candy brands" such as the Opal and Tópas shot drinks and the Icelandic beer. Don't let that deter you from trying it out, it might just surprise you.